Evaluates the ever-increasing library of (inter)national, organizational and corporate visualizations (standards, logos, guide sets, info-graphics) as realized through design practice, and their influence upon the manifold disciplines that require their existence and benefit from their use. Students move beyond conceptions of branding to engage in best practice creation and evaluation of multi-sensory identities as well as the development of client briefs that objectively codify their decisions. Prerequisites: ART 23023 Design I; ART or COM 23020 History of Design; and ART or COM or ITS 35505 Production 1.  Cross-listed with ART 33050 and COM 33050.