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Marketing - BA - Ottawa and Surprise (38 hours total)

 

Overview

The Marketing major is designed to provide an understanding of the basic concepts of marketing.  If offers students an opportunity to think critically and apply learned principles to the marketing function.  OU's Marketing graduates leave prepared to practice marketing in changing and competitive environments.  As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.

Degree Requirements

Required Major Courses

OAD 31863PRINCIPLES OF MARKETING (3)

OAD 40864INTERNATIONAL MARKETING (3)

OAD 41264MARKETING RESEARCH AND ANALYSIS (3)

OAD 41334INTEGRATED MARKETING COMMUNICATION (3)

OAD 41364CONSUMER BUYING BEHAVIOR (3)

Foundation Courses

ACC 20364ACCOUNTING FOR BUSINESS OPERATIONS (4)

ECO 20163MACROECONOMICS (3)

ECO 20263MICROECONOMICS (3)

MAT 10643COLLEGE ALGEBRA (3)

OR

MAT 20043DISCRETE MATHEMATICS (3)

OR

MAT 20143BUSINESS MATHEMATICS (3)

MAT 20044INTRODUCTION TO STATISTICS (4)

OR

OAD 30763BUSINESS STATISTICS (4)

OR

OAD 31564QUANTITATIVE METHODS IN BUSINESS (3)

OAD 31664BUSINESS ETHICS (3)

MAT 20043 is recommended to fulfill the foundation requirement.