40000

Provides student the opportunity to lead and manage the media production, editing, design, and publication of various digital media including media websites. Course may be repeated for a total of 6 semester credits.

Examines the law governing mass media as well as ethical dilemmas in media. Explores the process of establishing high standards as well as understanding choices to be made when faced with legal and ethical decisions regarding mass media.

Examines the impact of national and regional cultures, ethnicity, race, and additional cultural components on human communication in a variety of domestic and global contexts.

Emphasizes central role of persuasion in developing professional presentations for live and media audiences.

Focuses on advertising from a managerial viewpoint. Includes administration, advertising research agency relationships, media selection, budget regulation and campaign planning. Crosslisted with OAD 40363.

Study of assertive communication skills to diagnose and solve personal and professional communication problems, develop persuasive interviewing skills, listen and respond creatively, give and take productive criticism and use feedback to analyze and enhance communication.

Study of how organizations use a variety of communication tools to improve productivity and performance. Explore personal communication style and how to identify style of others. Other topics include facilitation,negotiation, and presentation skills.

Participation in pre-production, production, and post-production of film, audio, visual media, video web streaming, broadcast, pod cast, and leadership in original video production. May be repeated for a total of 8 credit hours (cumulative with COM 20561). Prerequisite:Consent of instructor or 2 credit hours of COM 20561.

Survey of public relations, including goal setting, attitude and opinion research, planning, implementation, evaluation and change. Emphasis on communication theory as an integral part of the public relations process. Crosslisted with OAD 40563.

The course focuses, from a managerial perspective, on the study of the theoretical and practical sides of strategic, synergistic planning to effectively use promotional tools to help a organization achieve its promotion objectives. Students to learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences' needs and the business realities of marketing campaigns. Emphasis is on strategic planning, implementation and control of promotional activities. Topics include an evaluation of the role of promotion in marketing and the economy and the formulation and analysis of promotional goals. Media strategy,sales strategy, creative strategy, integrated marketing communication objectives, and budget determination are also explored. Prerequisite: OAD 31863 Marketing. Crosslisted with OAD 40863 Integrated Marketing.

Broadcast, public relations, communication or other appropriate and relevant internship with a commercial or public radio, television station or at other businesses or services concerned with mass media, public relations, or an aspect of business communication. Provides opportunities to apply concepts, ideas and techniques acquired in class. Prerequisite: Consent of instructor.

In-depth experience as a member of the student executive staff of the campus radio station, or as a staff assistant, or in a specific area of broadcasting.

Continuation of COM 41063 Intershipp: Communication. Broadcast, public relations, communication or other appropriate and relevant internship with commercial or public radio, television station or at other businesses or services concerned with mass media, public relations, or an aspect of business communication. Provides opportunities to apply concepts, ideas and techniques acquired in class. Prerequisite: COM 41063 and consent of instructor.

Capstone course that guides student in applying key communication theories and researchto students' chosen specialization. Emphasis on pivotal role of communication professionals in organizations.

Capstone course culminating in a project or paper fulfilling senior comprehensive examination requirements for a specific communication emphasis area. Must be taken in final semester of attendance.