OAD 46064 STG PLAN MARKETING/HEALTH CARE

Focuses on the importance of the strategic planning process as the foundation for health care business plans, goals, objectives and performance appraisal. Special attention devoted to planning in the dynamic and volatile health care environment. Trace the development of the role of marketing in health care and work with the marketing process: product planning, pricing, promotion and distribution. Prerequisites: OAD 31863 Marketing.