Marketing - BA

 

The marketing major is designed to provide an understanding of the basic concepts of marketing. It offers students an opportunity to think critically and apply learned principles to the marketing function.  OU marketing graduates leave prepared to practice marketing in changing and competitive environments. As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.

Degree Requirements

Foundation Courses

ACC 20364ACCOUNTING FOR BUSINESS OPERATIONS

ECO 20163MACROECONOMICS

ECO 20263MICROECONOMICS

MAT 10643COLLEGE ALGEBRA

OR

MAT 20043DISCRETE MATHEMATICS

OR

MAT 20143BUSINESS MATHEMATICS

OAD 30763BUSINESS STATISTICS

OAD 31664BUSINESS ETHICS

MAT 20043 is recommended to fulfill foundation requirement. 

Required Major Courses

COM 30363ORGANIZATIONAL COMMUNICATION

OAD 30563MANAGEMENT

OAD 31063BUSINESS LAW

OAD 31863MARKETING

OAD 41264MARKETING RESEARCH

OAD 41364CONSUMER BEHAVIOR

OAD 49700STRATEGIC MARKETING

Electives

Select four courses from the following:

OAD 30010E-COMMERCE

OAD 30030LEADERSHIP OF CREATIVITY & CHG

OAD 36964PRINCIPLES OF ADVERTISING

OAD 39764PUBLIC RELATIONS WRITING

OAD 40363ADVERTISING STRATEGIES

OAD 40464SELLING:PERS PRIN & PRAC

OAD 40563PUBLIC RELATIONS

OAD 40864INTERNATIONAL MARKETING

OAD 40963SPORTS MARKETING

Concentrations Available:

Economics

Entrepreneurship

Finance