Marketing - BA - The College
The marketing major is designed to provide an understanding of the basic concepts of marketing. It offers students an opportunity to think critically and apply learned principles to the marketing function. OU marketing graduates leave prepared to practice marketing in changing and competitive environments. As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.
*Beginning in the 2013-2014 academic year, the ASSB began offering the Bachelor of Arts degree in Marketing. The following note is included with respect to this degree program:
*This program is not yet accredited by ACBSP, as a new business program, it cannot be considered for ACBSP accreditation until the program has been in place for at least two years and has graduates.
Degree Requirements
Foundation Courses
MAT 20043 is recommended to fulfill foundation requirement.
Required Major Courses
Elective Concentrations Available:
Digital Media Marketing
Public Relations