7000
Students will examine the essentials of effective sports marketing. The course content includes product or property development, legal aspects, segmentation, pricing, and communication channels (e.g., broadcast media).
Detailed consideration of the relation between sports, law, and corporate sponsorship programs will be studied. Students will focus on the alignment of marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship valuation utilizing balance theory concepts.
Students will examine social responsibility and legal concepts in sports management including constitutional regulatory powers, individual participation rights, drug testing, antitrust, labor rights, intellectual property rights, sponsorships, product, and event liability.
This course is a comprehensive coverage of traditional and innovative revenue methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (e.g., premium seating, permanent seat licenses).