40000

Examines the law governing mass media as well as ethical dilemmas in media. Explores the process of establishing high standards as well as understanding choices to be made when faced with legal and ethical decisions regarding mass media.

Examines the impact of national and regional cultures, ethnicity, race, and additional cultural components on human communication in a variety of domestic and global contexts.

Emphasizes central role of persuasion in developing professional presentations for live and media audiences.

Focuses on advertising from a managerial viewpoint. Includes administration, advertising research agency relationships, media selection, budget regulation and campaign planning. 

Study of assertive communication skills to diagnose and solve personal and professional communication problems, develop persuasive interviewing skills, listen and respond creatively, give and take productive criticism and use feedback to analyze and enhance communication.

Broadcast, public relations, communication or other appropriate and relevant internship with a commercial or public radio, television station or at other businesses or services concerned with mass media, public relations, or an aspect of business communication. Provides opportunities to apply concepts, ideas and techniques acquired in class. Prerequisite: Consent of instructor.

Continuation of COM 41063 Internship: Communication. Broadcast, public relations, communication or other appropriate and relevant internship with commercial or public radio, television station or at other businesses or services concerned with mass media, public relations, or an aspect of business communication. Provides opportunities to apply concepts, ideas and techniques acquired in class. Prerequisite: COM 41063 Communication Law and Ethics and consent of instructor.

Course applies concepts of speech and conflict theory.  Topics include enhancing skills in group facilitation, democratic deliberation, advanced argumentation strategies, and working with real communities to solve real problems through dialogue and deliberation.

Capstone course that guides student in applying key communication theories and research to students' chosen specialization. Emphasis on pivotal role of communication professionals in organizations.

Capstone course culminating in a project or paper fulfilling senior comprehensive examination requirements for a specific communication emphasis area. Must be taken in final semester of attendance.