SBUS - Sports Business Administration

Students will examine the essentials of effective sports marketing. The course content includes product or property development, legal aspects, segmentation, pricing, and communication channels (e.g., broadcast media).

This course will address two major areas of study in the sports industry. The first area, more broadly, is how principles of leadership play into the realm of sports and sports business ventures. More specifically, the second area to be explored is how business and leadership principles apply to decision-making related to sport facilities.

Students will examine social responsibility and legal concepts in sports management including constitutional regulatory powers, individual participation rights, drug testing, antitrust, labor rights, intellectual property rights, sponsorships, product, and event liability.

This course is a comprehensive coverage of traditional and innovative revenue methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (e.g., premium seating, permanent seat licenses).