EDA 7500 ATHLETICS COMMUNICATION AND SOCIAL MEDIA (3)

This course explores the role of communication and social media in the sports and athletics industry.  The goal of this course is to provide students with a conceptual, strategic, and technical understanding of the operation of sports communications at all levels of sport. Students will learn how sports entities use sports media for branding, promotion and disseminating information. An emphasis will be placed on applying best practices in a variety of sports media platform and developing the skills necessary to create integrated, ethical, and professional social media campaigns.