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    • BUS - Business - Grad
      • 5000
        • BUS 5003
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      • 6000
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Catalog 2016-2017 > Course Descriptions - XPress Trac > BUS - Business - Grad > 5000 > BUS 5009

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BUS 5009 STRATEGIC MARKETING (3)

Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs.