BUS 7453 PUBLIC RELATIONS AND PUBLICITY (3)

Course examines policy formulation and developing corporate image and identity by strategically disseminating ideas and information to the organization's public. Planning and executing public relations and publicity programs to address the concerns of the organizations' various public are examined. Topics addressed include message design, media selection, and audience differentiation. Prerequisite: /bus-7450'>BUS 7450 Strategic Marketing or permission of Program Director.