30000

Participation in target marketing, selling advertisement, sponsorship and producing advertisements for multiple forms of media. May be repeated for a total of 8 credit hours (cumulative with COM 10051). Prerequisite: Permission of instructor or two credit hours of COM 10051 Promotions and Campaigns.

Provides students with in-depth training in speech communications and includes a commitment to traveling on the competitive speech and debate team. May be repeated for a total of 8 credit hours (cumulative with COM 10121). Prerequisite: Permission of instructor.

Examines models of relational interaction, verbal and nonverbal messages, language use, critical listening, relational dynamics, self-concept, identity-management, disclosure, intimacy, defensiveness, supportiveness, perceptual processes, emotional influences, interpersonal conflicts, and the impact of gender, race and culture on communication.

Examines task and social dimensions of group interaction, problem-solving, decision-making, roles, norms, leadership skills, cohesiveness, communication climates, conflict management, stages of group development, ethical behaviors, observation techniques, and analytic methods for evaluating group dynamics and accomplishments.

Participation in news gathering, leadership, production, editing, and publication of the campus newspaper. May be repeated for a total of 8 credit hours (cumulative with COM 20361). Prerequisite/Co-requisite: COM 23263 News and Feature Reporting, consent of instructor, or two semesters of COM 20361 Newspaper Production.

Theory and practice of communication within organizations including interpersonal factors, motivation, change and conflict resolution and communication audit practices and procedures. Participate in communication audit of a local organization. Prerequisite: COM 30163 Interpersonal Communication or consent of instructor.

Survey of the theory and practice of visual communication. Includes theoretical explanation, visual grammar and laboratory opportunities to apply and develop visual communication literacy. Provides strategies for effective visual communication.

Survey of public relations, including goal setting, attitude and opinion research, planning, implementation, evaluation and change. Emphasis on communication theory as an integral part of the public relations process.

Theory and practice in delivering common forms of verbal presentations to the community, organizations and at work. Development of speech content, organization and delivery. Practice of broadcasting, impromptu, persuasive, humorous, and informative speeches and presentations.

Instruction in intermediate and advanced news-gathering, reporting and writing techniques, editing for associated press style, grammar, quality, and elements of newspaper design and layout. Other topics include communication law and ethics. Work on campus student newspaper and/or yearbook provides laboratory component. Prerequisite: COM 23263 News and Feature Reporting.

Designed around special theories, practices or interests of an individual or group of students.

Focus on leadership as action and understanding others and interpersonal theory as the connection between leadership and communication in an organizational context. Both didactic and experiential teaching methods used. Cross-listed with OAD 36364.

Overview of advertising function and its role in the marketing mix. Examines advertising objectives and strategies, client-agency relationships and production techniques for various media. Cross-listed with OAD 36964.

An introduction to basic concepts and tools used in online information research. Emphasis is placed on effective techniques for accessing and searching research databases, subject specific databases, and other specialized online resources. Strategies for critically evaluating information will also be discussed.

Focus on leadership as action and understanding others and interpersonal theory as the connection between leadership and communication in an organizational context. Both didactic and experiential teaching methods used. Cross-listed with OAD 39664.

Following a strategic approach for public relations, students explore the different communication activities taken in the different stages of a crisis, including precaution, planning-prevention, crisis coping, and post-crisis.

Overview of advertising function and its role in the marketing mix. Examines advertising objectives and strategies, client-agency relationships and production techniques for various media. Cross-listed with OAD 36964.