40000

Examines financing of an organization from the administrative viewpoint. Consideration of internal financial management as well as external financing and capital structures. Prerequisites: ACC 20364 Accounting for Business Operations and ACC 20464 Accounting for Financing and Investing Activities.

Overview of basic financial systems used in business settings. Includes business planning and budgeting tools and models such as balance sheets, income statements, cash flow analysis, time value of money concepts and project planning techniques.

Focuses on advertising from a managerial viewpoint. Includes administration, advertising research agency relationships, media selection, budget regulation and campaign planning. Prerequisite:  OAD 31863 Principles of Marketing.

Utilizes experiences of sales and marketing practitioners to address topics related to selling techniques and management of sales personnel.

Survey of public relations, including goal setting, attitude and opinion research, planning, implementation, evaluation and change. Emphasis on communication theory as an integral part of the public relations process.  Cross-listed with COM 30566 Public Relations.

Explores case law affecting health care administration. Includes subjects such as health care reimbursement, patient access to health care, organization and operation of the health care business and medical staff relations. Examines ethical issues such as defining death and harvesting organs, withholding or withdrawing medical care, surrogate motherhood and maternal-fetal conflict and patient confidentiality and AIDS.

Emphasizes various elements of marketing communications and their integration into the marketing function. Elements include public relations, advertising, sales promotion and support materials.

Examines differences between domestic and international marketing and provides framework for analyzing major risks and opportunities (informed markets) to develop techniques for preparing and implementing successful international marketing plans.

Introduces international financial markets, theory of exchange rate determination, concepts and measurement of foreign risk exposure, financial instruments to hedge exchange risk and financing of multinational enterprises.

Experience in major area of study. Arranged individually and taken after completion of major coursework. Prerequisite: Consent of academic advisor.

Examines international business, its processes and institutions, especially the multi-national corporation, from several perspectives: historical, business, political, social, cultural, economic, and environmental. Attention given to impact and effect of multi-national corporations upon traditional societies and nationalistic governments. Considers the future of rapidly changing economies and financial markets in the world.

Investigation of management issues and concerns in international settings and exploration of the impact of cultural variables on management. Evaluates the assignment of expatriates, host country nationals and globally selected managers and employees. Considers the variability required in the implementation of major business functions in international settings.

Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation and reporting research results.

Students learn about the components of integrated marketing communications plans such as public relations, advertising and promotion, selling and direct marketing, customer relationship management, and electronic and digital media.

Consumer buying behavior describes the consumer's attitudes, preferences, intentions and decisions in the marketplace when purchasing a product or service. Students are introduced to the concepts of consumer behavior, processes and models that help to explain the differences in consumption and choice. Course also draws on concepts from marketing, economics, and behavioral sciences.

Students learn how to use analytical tools and to compare and contrast the different modes of transportation and how they may be used in getting products to market in a cost effective and timely manner.

Provides theory and application in project planning, implementation, control and completion. Includes network planning, project evaluation and review techniques (PERT), critical path methods (CPM), management by objectives, management by exception, cost analysis and resource allocation/leveling.

Students are introduced to multi-channel marketing using the internet and develop technical/technological skills to enable them to identify and engage and develop relationships with customers in the digital environment.  Topics also include effective online marketing strategies, user generated content, search engine optimization, social media and networks, mobile media, and web analytics.

Examines human resource functions of salary administration, job evaluation, compensation, legal requirements and benefit designs (including medical, life, retirement and flexible benefits). Emphasis on role of compensation and benefits in attracting, retaining and motivating employees.

Studies current principles and practices in personnel planning, employee training and development. Topics include skill assessment, recognition of organizational and individual needs, establishing learning objectives and methodologies.

Examines impact of gender, ethnicity and other cultural diversity dimensions on the work organization and management and supervision of a diverse workforce for organizational effectiveness while encouraging individual professional development.

Students study the digital footprint for both the consumer and business marketplace; understand the transformation from static content to social networking and e-commerce; and learn about nontraditional online marketing strategies including search engine optimization (SEO), Pay per Click (PPC), and Cost per Impression (CPI).  Prerequisite:  OAD 31863 Principles of Marketing

Students learn to target diverse audiences by utilizing business strategies when leveraging LinkedIn, Facebook, Twitter, Blogs, email, and other social media. Research web analytics are explored to identify current and prospective buyers through browsing history and converted online commerce.  Other topics include monitoring social media sites and how to be responsive to trends, concerns, and perception issues. Prerequisite:  OAD 31863 Principles of Marketing

Students learn to improve efficiencies on consumer engagement and understand the social and shopping habits of mobile phone users.  Other topics include exploring tools such as QR codes, customized apps, and geo-targeting as integrated marketing strategies. Prerequisite: OAD 31863 Principles of Marketing.

Students learn to use communication programs and campaigns to improve and influence public opinion and public policy on behalf of various organization types.  Course also focuses on internal communication, reputation management, crisis management, and how to effectively use advertising to create and build organizational identity.

Course is designed to create an understanding of how media works and how to effectively manage communication through the media.  Students learn key skills, including how to develop press releases, planning messages to respond to unexpected organizational crisis, and how to effectively interact with media personnel including reporters and advertising executives.

Provides theoretical models and practical experience in the process of organizational change, from the planning stage to implementation and evaluation.

Focuses on integration of functional content areas in field of professional management. Apply theories and techniques of leadership to problems, cases and current issues.

Students focus on a selected business perspective which culminates in a travel-abroad experience. Cross-listed with LAS 45570 IDS: Global Business Perspectives.

Examines the development of health care policy in the U.S. and the influences of societal, political, and economic environments on the health care industry. Explores the interaction of government and other regulatory agencies within the health care industries. Cross-listed with NRSG 46000 Health Care Policy and Regulations.

Examines the various aspects of quality: measurement, management, and improvement and how these are conducted in health care organizations.  Describes the relationship between quality and reimbursement, particularly in Medicare and Medicaid reimbursement, as well as the growing linkage to commercial payers.  Focuses on the theory of quality as well as the process, including studying examples of quality initiatives and organizations that promote quality efforts in health care organizations.

Provides overview of management in health organizations with attention to management functions of planning, controlling and organizing. Emphasis on budgeting as application of planning and controlling. Covers setting of objectives, formulation of strategies, decision-making techniques of control and different approaches to establishing authority and responsibility in organizations.

Encompasses the history of leadership theory, leadership styles and the relationship of leadership to ethics, culture, shared governance, individual differences, organizational socialization, technology, decision-making and organizational viability.

Capstone course that guides student to the integration of functional areas of a business firm and analysis of mission and objectives, external environment, and internal strengths and limitations of an organization. Includes formulation of strategies.  Prerequisites: FIN 30000 Foundations of Finance, OAD 30563 Management and OAD 31863 Principles of Marketing.

Capstone course that guides student in the integration of functional content areas in the field of professional human resources. Addresses human resource issues and applies human resource theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion by human resources majors of all required core courses for human resources.

Capstone course that guides student in the integration of functional content areas in the field of professional management. Addresses management issues and applying management theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion of all required core courses in the major.

Capstone course that guides students in the integration of functional content areas in the field of health care management. Addresses health care management issues and applies health care management theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion of all required courses in health care management or permission of advisor.

Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.  Prerequisite:  All core marketing coursework.

This course represents the capstone for those students enrolled in the Strategic Business Administration major. The goal of this capstone course is for students to apply practical knowledge with strategic application between functional areas within a business environment. Students engage in a business simulation that helps fortify learning from prior courses and an opportunity to administer theory and practice within a realistic setting. In the simulation, students are confronted with issues surrounding accounting, finance, marketing, production, ethics, and human resources within an integrated business environment. Prerequisites: completion of core courses.