This interdisciplinary course explores the interaction between people and media technologies. Itanalyzes the mediaticlanguagewhile conceptualizing how it definespopular culture using research-based Applied Psychology and Communication concepts.It is only possible to understand the world around us today byconsideringthe impact of digital interactions in shaping our belief systems, life goalsand expectations, behaviors at work, lifestyle choices, intimate relationships, body image, and personal and collective identity. This coursewill scrutinizehow people’s emotions affect how we use media and how the implicit or explicit messages conveyed by the mediarepresent ourindividuality or act as a demarcation tool to define popularculture. At its core, this course will teach students the ethical implications of the proper and improper representations of individual and collective cultural identity in media, including gender constructs, sexual orientation images, racial and ethnic symmetry, and cultural (mis)appropriation. This course is recommended for students interested in Applied Psychology,Counseling, Communications, Education, Advertising, Journalism, Digital Art, and Business, specifically, Market Studies, MarketingResearch, and Consumer Behavior. This course may also interest students who wish to understand the impact of digital culture in the world around us and within us.