PED 30330 SPORT COMMUNICATION (3)

This course will examine communication theory, practice, and issues related to the sports industry and sport communication professions. Specifically, concepts and current issues related to electronic and social media, sport advertising, print media, public and media relations, and crisis management in the sports industry will be studied. Additionally, students will have the opportunity to critically assess the communication efforts of sports organizations as well as constructing their own communications in the field of sport.