40000

Students work as a group on an extensive business project that synthesizes learning presented in prior terms. Project includes design and implementation of a business project that produces income.

Students work on an in-depth individual business project that synthesizes learning presented in previous terms.

Students work as a group or on an individual basis on an extensive community service project that synthesizes learning presented in previous terms.

Examines development of leadership and management skills for employees of not-for-profit organizations, along with the relationship of management of a governing board. Topics include essential functions of management, leadership skills, contemporary process practices, strategic planning, and ethical issues.

Examines financing of an organization from the administrative viewpoint. Consideration of internal financial management as well as external financing and capital structures. Prerequisites: ACC 20364 Accounting for Business Operations, ACC 20464 Accounting for Financing and Investing Activities.

Covers background and application of the National Labor Relations Act (as amended) and its administration under the National Labor Relations Board and through courts. Includes review of applicable federal, state, and local laws pertaining to the collective bargaining process.

Provides formats, techniques and skills necessary for effective processing of grievances. Topics include system design, just cause and due process, investigative and research methods, contract interpretation standards, and methods of case presentation.

Introduces comparative legal traditions focusing on civil and common law. Topics include French and German Civil Codes, origins of Anglo-Saxon common law, and comparisons and contrasts between the United States legal system and Civil Code systems such as the French and German systems.

Overview of basic financial systems used in business settings. Includes business planning and budgeting tools and models such as balance sheets, income statements, cash flow analysis, time value of money concepts and project planning techniques.

Focuses on advertising from a managerial viewpoint. Includes administration, advertising research agency relationships, media selection, budget regulation and campaign planning. Prerequisite:  OAD 31863 Principles of Marketing

Advanced skill development emphasizing varied negotiations and ability to reach solutions. Students operate in teams and individually to bring about agreement involving at least four parties.

Utilizes experiences of sales and marketing practitioners to address topics related to selling techniques and management of sales personnel.

Survey of public relations, including goal setting, attitude and opinion research, planning, implementation, evaluation and change. Emphasis on communication theory as an integral part of the public relations process. Crosslisted with COM 40563.

Explores case law affecting health care administration. Includes subjects such as health care reimbursement, patient access to health care, organization and operation of the health care business and medical staff relations. Examines ethical issues such as defining death and harvesting organs, withholding or withdrawing medical care, surrogate motherhood and maternal-fetal conflict and patient confidentiality and AIDS.

Examines total quality management (TQM) process, its principles and applications such as teamwork, the managing of change, quality as an organizational value and customer focus.

Emphasizes various elements of marketing communications and their integration into the marketing function. Elements include public relations, advertising, sales promotion and support materials.

Course is designed to help develop and apply effective and efficient communication in the healthcare environment. Topics include written communication, communication styles and interactions within healthcare settings.

The course focuses, from a managerial perspective, on the study of the theoretical and practical sides of strategic, synergistic planning to effectively use promotional tools to help a organization achieve its promotion objectives. Students to learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences' needs and the business realities of marketing campaigns. Emphasis is on strategic planning, implementation and control of promotional activities. Topics include an evaluation of the role of promotion in marketing and the economy and the formulation and analysis of promotional goals. Media strategy,sales strategy, creative strategy, integrated marketing communication objectives, and budget determination are also explored. Prerequisite: OAD 31863 Marketing. Crosslisted with COM 40863 Integrated Marketing.

Examines differences between domestic and international marketing and provides framework for analyzing major risks and opportunities (informed markets) to develop techniques for preparing and implementing successful international marketing plans.

Explores how the principles and practices of marketing are applied in the sports industry.  Topics include identification of target markets and planning, creating and assessing integrated sports marketing programs.  Course focuses on marketing of sports, teams, athletes, and the use of sports to market products.

Explores how the principles and practices of marketing are applied in the sports industry.  Topics include identification of target markets and planning, creating and assessing integrated sports marketing programs.  Course focuses on marketing of sports, teams, athletes, and the use of sports to market products.

 

Introduces international financial markets, theory of exchange rate determination, concepts and measurement of foreign risk exposure, financial instruments to hedge exchange risk and financing of multinational enterprises.

Experience in major area of study. Arranged individually and taken after completion of major coursework. Prerequisite: Consent of academic advisor.

Examines international business, its processes and institutions, especially the multi-national corporation, from several perspectives: historical, business, political, social, cultural, economic, and environmental. Attention given to impact and effect of multi-national corporations upon traditional societies and nationalistic governments. Considers the future of rapidly changing economies and financial markets in the world.

Practical experience in major area of study. Arranged individually and taken after completion of major coursework.

Investigation of management issues and concerns in international settings and exploration of the impact of cultural variables on management. Evaluates the assignment of expatriates, host country nationals and globally selected managers and employees. Considers the variability required in the implementation of major business functions in international settings.

Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation and reporting research results.

Students learn about the components of integrated marketing communications plans such as public relations, advertising and promotion, selling and direct marketing, customer relationship management, and electronic and digital media.

Consumer buying behavior describes the consumer's attitudes, preferences, intentions and decisions in the marketplace when purchasing a product or service. Students are introduced to the concepts of consumer behavior, processes and models that help to explain the differences in consumption and choice. Course also draws on concepts from marketing, economics, and behavioral sciences

Students learn how to use analytical tools and to compare and contrast the different modes of transportation and how they may be used in getting products to market in a cost effective and timely manner.

Provides theory and application in project planning, implementation, control and completion. Includes network planning, project evaluation and review techniques (PERT), critical path methods (CPM), management by objectives, management by exception, cost analysis and resource allocation/leveling.

Students are introduced to multi-channel marketing using the internet and develop technical/technological skills to enable them to identify and engage and develop relationships with customers in the digital environment.  Topics also include effective online marketing strategies, user generated content, search engine optimization, social media and networks, mobile media, and web analytics.

Examines human resource functions of salary administration, job evaluation, compensation, legal requirements and benefit designs (including medical, life, retirement and flexible benefits). Emphasis on role of compensation and benefits in attracting, retaining and motivating employees.

Analysis of methods commonly used by organizations to evaluate human performance. Addresses relationship of performance appraisal to the overall management of an organization, salary administration, promotions and training.

This course examines differences between domestic and international human resource management from several perspectives: global staffing, international employee relations and regulations, organizational and employee development, international assignment management, global compensation and benefits, and strategic global human resource management. Students will study the global/international nature of human resource management practices.

This course provides practical human resource management (HRM) experience for students by providing an opportunity to create HRM systems that will be used by real organizations. Students will gain in-depth knowledge of a particular problem within an HRM system and will design an effective solution to that problem based on sound theory and techniques. The problem addressed must be outside the scope of the students' normal job responsibilities and verified by their project/faculty supervisor.

Studies current principles and practices in personnel planning, employee training and development. Topics include skill assessment, recognition of organizational and individual needs, establishing learning objectives and methodologies.

Explores learning approaches that are aligned with how the brain naturally learns. Student examines roles that emotions, multiple intelligences, meaningfulness, attitudes, stress, music, and movement play in the learning process. Provides practical skills to develop effective training programs for adult learners.

Course requires student to develop familiarity with history of workers' compensation legislation; the law and its amendments; process of administering and overseeing claims; legal and appellate mechanisms to resolve disputes.

Examines creation of high performance workforce including accurate job definitions, identifying necessary job skills, employee selection, employee development and recognition/reward strategies.

Examines impact of gender, ethnicity and other cultural diversity dimensions on the work organization and management and supervision of a diverse workforce for organizational effectiveness while encouraging individual professional development.

Students study the digital footprint for both the consumer and business marketplace; understand the transformation from static content to social networking and e-commerce; and learn about nontraditional online marketing strategies including search engine optimization (SEO), Pay per Click (PPC), and Cost per Impression(CPI).  Prerequisite:  OAD 31863 Principles of Marketing

Students learn to target diverse audiences by utilizing business strategies when leveraging LinkedIn, Facebook, Twitter, Blogs, email, and other social media. Research web analytics are explored to identify current and prospecitve buyers through browsing history and converted online commerece.  Other topics include monitoring social media sites and how to be responsive to trends, concerns, and perception issues. Prerequisite:

OAD 31863 Principles of Marketing

Examines contemporary career theory. Topics include self-assessment inventories, traditional and nontraditional job search techniques, career change and contract negotiation.

Students learn to improve effciencies on consumer engagement and understand the social and shopping habits of mobile phone users.  Other topics include exploring tools such as QR codes, customized apps, and geo-targeting as integrated marketing strategies.  Prerequisite:  OAD 31863 Principles of Marketing.

Students learn to use communication programs and campaigns to improve and influence public opionion and public policy on behalf of various organization types.  Course also focuses on internal communication, reputation management, crisis management, and how to effectively use advertising to create and build organizational identity.

 

Examines environments within which small business concerns operate, emphasizing a balance between business and managerial functions. Topics include impact of governmental regulation and the entrepreneurial perspective.

Course is designed to create an understanding of how media works and how to effectively manage communication through the media.  Students learn key sills, including how to develop press releases, planning messages to respond to unexpected organizational crises, and how to effectively interact with media personnel including reporters and advertising executives.

Provides theoretical models and practical experience in the process of organizational change, from the planning stage to implementation and evaluation.

Studies the impact of the economic, legal, political, technical, international and social environments on administration. Presents relevant concepts from these areas and analyzes their interrelationships.

Focuses on integration of functional content areas in field of professional management. Apply theories and techniques of leadership to problems, cases and current issues.

An analysis of leadership roles and strategies to overcome obstacles facing women leaders. The course focuses on developing leadership styles, leading through strengths, learning negotiation strategies, and implementing action plans. Goals are accomplished through exploring multiple perspectives on leadership, leadership identification exercises, and building a supportive network. Cross listed with WMS 43465.

Examines management principles applied to governmental agencies and other public organizations especially at state and local levels, interfacing public organization with legislative process, regulatory process and public interest. Includes strategies for increasing organizational effectiveness.

Examines standards, values and impact of employee assistance programs (EAP). Emphasis on current EAP trends and their benefit to employees, supervisory personnel and management in business and industry.

Course covers a detailed review of Human Resource Management and preparation for the Human Resource Certification Institute certification examination. Students will study particular facets of HR management in detail and prepare students for the HRCI examination using the Society of Human Resource Management Learning System Materials.

Students focus on a selected business perspective which culminates in a travel-abroad experience.

Focuses on issues and methods involved in recruiting employees effectively including topics related to selection techniques and work design.

Examines the development of health care policy in the U.S. and the influences of societal, political, and economic environments on the health care industry. Explores the interaction of government and other regulatory agencies within the health care industries.

Focuses on the importance of the strategic planning process as the foundation for health care business plans, goals, objectives and performance appraisal. Special attention devoted to planning in the dynamic and volatile health care environment. Trace the development of the role of marketing in health care and work with the marketing process: product planning, pricing, promotion and distribution. Prerequisites: OAD 31863 Marketing.

Studies development of social policy related to U.S. health care for elderly. Investigates predicted trends in care delivery and reimbursement relative to an aging population. Examines complex set of policies, rules and laws at federal and state levels that influence and regulate delivery and reimbursement.

Principles and methods of health care finance applied to not-for-profit and for-profit settings. Studies valuation, analysis and management of assets. Introduces financial forecasting and financial decision-making using computerized models. Emphasizes financial statement analysis and development of financial policy. Case study and applications discussed.

Design and delivery of integrated long-term care services to meet psychological, physical, medical and social needs of residents. Discuss strategies for managing interdisciplinary assessment, service delivery and reimbursement. Focuses on regulation, policy and procedure designed to protect resident interests, safety and well-being.

Focuses on systems theory and applied systems models with particular attention to integrated delivery systems models and applications in the changing health care industry. Provides understanding of health care organizations. Identifies methods to simplify and improve operations.

Provides overview of risk management theory applied to health care settings. Includes risk management program design, roles of the risk manager and risk management information systems, summary of health provider liability law, adverse occurrence scanning and investigation and settlement techniques and litigation defense.

Continues exploration of management in health care organizations focusing on financial and regulatory environments. Examines budgeting as an application of planning and controlling. Utilizes managerial accounting as a tool to understand financial health of the organization. Explores interaction of various regulatory agencies with the health care industry. Examines managed care, insurance, and other reimbursement models.

Examines political and economic environment as it affects health care organizations. Provides general framework for understanding the making of public policy and applying this framework to health care policy. Prerequisites: ECO 20163 Macroeconomics, ECO 20263 Microeconomics.

Provides overview of management in health organizations with attention to management functions of planning, controlling and organizing. Emphasis on budgeting as application of planning and controlling. Covers setting of objectives, formulation of strategies, decision-making techniques of control and different approaches to establishing authority and responsibility in organizations.

Encompasses the history of leadership theory, leadership styles and the relationship of leadership to ethics, culture, shared governance, individual differences, organizational socialization, technology, decision-making and organizational viability.

Capstone course that guides studnet to an overview of basic management functions performed in health care organizations. Utilizes health care specific examples and cases to explore processes involved in planning and executing strategy, organizing and controlling resources, and effective leadership. Attention given to characteristics of effective management and organizational situations, and the improvement of practice of management.

Seminar for graduating students in which participants develop a major case study in the field of organizational leadership. Issues in a current organization, most often their own, are addressed. Draws from previous courses in the three interdisciplinary areas of communication studies, social and behavioral sciences, and business as issues are identified, analyzed, and discussed.

 

Capstone course that guides student to the integration of functional areas of a business firm and analysis of mission and objectives, external environment, and internal strengths and limitations of an organization. Includes formulation of strategies.  Prerequisites: OAD 40063 Financial Administration, OAD 30563 Management, and OAD 31863 Marketing.

Capstone course that guides student in the integration of functional content areas in the field of professional human resources. Addresses human resource issues and applies human resource theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion by human resources majors of all required core courses for human resources.

Capstone course that guides student in the integration of functional content areas in the field of professional management. Addresses management issues and applying management theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion of all required core courses in the major.

Course is designed for the student to demonstrate knowledge, skills and values relative to criminal justice. Outcomes will culminate in research paper focused on a topic in the major and integrating material from major courses.

Capstone course that guides students in integration of functional content areas in the field of health care management. Addresses health care management issues and applies health care management theories and techniques to problems and cases through a process of decision-making. Prerequisite: Completion of all required courses in health care management or permission of advisor.

Capstone course designed to guide the studen in the integration of functional content areas in the fields of public relations and business. Course addresses public relations and business issues and applies applicable theories and techniques to problems and cases through a process of decision making.

Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.  Prerequisite:  All core marketing coursework.

Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.  Prerequisite:  All core marketing coursework.