OAD 42463 SOCIAL MEDIA MARKETING

Students learn to target diverse audiences by utilizing business strategies when leveraging LinkedIn, Facebook, Twitter, Blogs, email, and other social media. Research web analytics are explored to identify current and prospecitve buyers through browsing history and converted online commerece.  Other topics include monitoring social media sites and how to be responsive to trends, concerns, and perception issues. Prerequisite:

OAD 31863 Principles of Marketing