40000

MKTG 40464 PROFESSIONAL SELLING (3)

The professional selling course covers the fundamentals of a successful sales approach. Sales principles and skills that are required by today's professional salespeople will be presented and analyzed, with a heavier focus on the business-to-business selling environment. Students learn about the sales process, the buying process, relationship selling, prospecting, sales call planning, communication, negotiating, and closing sales, as well as how to motivate, compensate, and train salespeople. 

MKTG 40764 MARKETING COMMUNICATIONS (4)

Emphasizes various elements of marketing communications and their integration into the marketing function. Elements include public relations, advertising, sales promotion and support materials.

MKTG 40864 INTERNATIONAL MARKETING (3)

The international marketing course will introduce how students may strategically plan and organize for international marketing. In this course, students will learn about personnel management, pricing, distribution systems, export trade mechanics and logistics, financial requirements for international marketing, global supply chain and logistics, and coordinating and controlling global operations. It also discusses the effect of trade agreements on international business. 

MKTG 41264 MARKETING RESEARCH AND ANALYSIS (3)

Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation and reporting research results.

MKTG 41334 INTEGRATED MARKETING COMMUNICATION (3)

Students learn about the components of integrated marketing communications plans such as public relations, advertising and promotion, selling and direct marketing, customer relationship management, and electronic and digital media.

MKTG 41364 CONSUMER BUYING BEHAVIOR (3)

Consumer buying behavior describes the consumer's attitudes, preferences, intentions and decisions in the marketplace when purchasing a product or service. Students are introduced to the concepts of consumer behavior, processes and models that help to explain the differences in consumption and choice. Course also draws on concepts from marketing, economics, and behavioral sciences.

MKTG 41434 SUPPLY CHAIN MANAGEMENT AND LOGISTICS (4)

Students learn how to use analytical tools and to compare and contrast the different modes of transportation and how they may be used in getting products to market in a cost effective and timely manner.

MKTG 41534 DIGITAL MARKETING (3)

The digital marketing course provides a broad overview of various digital marketing strategies and techniques needed for today's successful marketing campaigns. Students will gain a fundamental understanding of digital marketing core principles needed for today's technologically savvy consumer. Topics will include web-page design, search engine optimization, pay per click, e-mail marketing, social media marketing, mobile (and/or app) marketing. An examination of the process of planning, creating, and measuring the effectiveness of online, social media, and mobile marketing strategies are covered. 

MKTG 49700 STRATEGIC MARKETING (4)

Capstone course that guides students in the integration of functional content areas in the field of marketing.  Addresses marketing issues and applies marketing theories and techniques to problems and cases through a process of strategic decision-making.  Prerequisite:  All core marketing coursework.