MKTG 41534 DIGITAL MARKETING (3)

The digital marketing course provides a broad overview of various digital marketing strategies and techniques needed for today's successful marketing campaigns. Students will gain a fundamental understanding of digital marketing core principles needed for today's technologically savvy consumer. Topics will include web-page design, search engine optimization, pay per click, e-mail marketing, social media marketing, mobile (and/or app) marketing. An examination of the process of planning, creating, and measuring the effectiveness of online, social media, and mobile marketing strategies are covered.